Radius
Radius is a fashion-forward streetwear brand combining experimental shapes with timeless materials. Their pieces are made to be worn, noticed, and remembered.
We worked on both branding and web development, crafting a bold, edgy identity and a frictionless online experience. The design captures attention, but the structure keeps things flowing.
Client:
Radius
Year:
2023
Duration:
3 Months
Radius had a strong vision but lacked the visual system and digital experience to back it up. Their old site didn’t reflect the quality of their garments or brand narrative.
We designed a custom Shopify store that elevates the collection and created a brand look that feels underground, elevated, and intentional.
The new site now feels like an extension of the brand — gritty, clean, and stylish.
The buying experience is smoother, the visuals hit harder, and the bounce rate dropped by 23% within the first month. Sales went up. But more importantly — so did brand love.
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"Working with InDepth felt like having a creative partner, not just a service provider. Every detail had purpose."
Amelia Hart
Pollinate, CEO & Founder
